Privacy Policy

Date of Last Revision: January 19th, 2024

KREG TOOL CORPORATION PRIVACY POLICY

This Privacy Policy describes how Kreg Tool Company and its controlled affiliates (“Kreg Tool”) collect, use, and disclose information that we collect from you, as well as how we protect and secure your data. If you have additional questions regarding your rights under this Privacy Policy or any agreement you have entered into with Kreg Tool regarding your data, please contact us at privacy@kregtool.com.

This Privacy Policy generally applies to Personal Information that Kreg Tool collects, uses, and discloses. However, this Privacy Policy is subordinate to any specific terms and conditions set forth in any terms of use, end user license agreements, or other agreements with Kreg Tool related to a particular product, service, or data that is collected. It is also important to note that this Privacy Policy applies to information collected, used, and possessed by Kreg Tool and its controlled affiliates, but not to its network of independent dealers and distributors, which may have their own privacy policies that apply to information that they collect from you.

What Types of Information and Data Does Kreg Tool Collect, and When Does It Collect This Data?

Kreg Tool collects various types of Personal Information. We collect this information when you provide it to us (whether directly or through our dealers and/or representatives) or when you use certain services provided by Kreg Tool.

“Personal Information” is information that can be used to identify, locate, or contact you as a natural person, as well as other information about you that we tie to Personal Information. Personal Information that we collect includes, but is not limited to, the following types of information:

  • “Contact Information” that allows us to identify and communicate with you, such as your name, phone number, address, email, and language preferences.
  • “Relationship Information” that helps us understand who you are and what you want in order to offer you products and services that may interest you, such as demographics such as, race gender, age, household income and psychographics such as hobbies and interests.
  • “Transactional Information” about how you interact with us, our dealers and business partners, including purchases, services you request, customer service inquiries, and customer account information.
  • “Financial Account Information” as needed to complete your purchases, such as credit card information and information about financing and leasing activities.

“Non-Personal Information” is any information that does not does not identify a natural person and is not identifiable to a natural person, such as:

  • Cookies and other tools used in a non-identifiable way;
  • Cookies to collect information around abandoned shopping carts. A cart is considered abandoned within one hour of inactivity/lack of purchase. Once the cart is considered abandoned, an SMS message will be sent as a reminder (when opted in to receive SMS messages from Kreg Tool).
  • Anonymized information;
  • Aggregated information; and
  • Information about your business operations, including, but not limited to:
    • Operation-specific data, such as location data, when kept in a non-identifiable way; and
    • The name, form, and contact details of legal persons.

In addition to the methods described above, Personal Information and Non-Personal Information may be collected by Kreg Tool from its authorized dealers and distributors as part of its standard business operations, to provide services to the authorized dealers and distributors, and as otherwise agreed pursuant to agreements between Kreg Tool and such authorized dealers and distributors.

When data is described as “anonymized,” it means that the data is no longer associated with a particular person.  When data is described as “aggregated,” it means that such information has been combined with other data in such a way that no person can be identified or linked to any specific action or information.

How Kreg Tool Uses Your Information (the “Purposes”)

Subject to the limitations and other rights set forth in this Privacy Policy, Kreg Tool uses your Personal Information in its identifiable form for a variety of purposes, including:

  • To Complete Orders and Provide Requested Services. To fulfill orders for products or services, and for other services or purposes as you may request or direct, such as product delivery, maintenance, warranty service, financing, leasing, or credit services.
  • Product and Customer Support. To provide support services, to deliver upgrades and product improvement communications, and for repairs, product safety, and recalls.
  • Marketing and Surveys. To communicate offers for products, building content, and services from Kreg Tool or its dealers, suppliers, or partners, including offers based on your demographics and psychographics, interests, personal and business characteristics and your location; to administer surveys, polls, sweepstakes, contest, loyalty programs and other promotional events; and to provide other information which may be of interest to you, such as Kreg Tool company news, catalogs, announcements, reminders, and technical bulletins. Please contact us if you would not like to be contacted by Kreg Tool for marketing purposes without being asked.  We will provide you with the opportunity to opt-out of marketing information or market research inquiries.
  • General Business Purposes. To provide and accomplish standard business tasks, such as payment processing, financial account management, product development, product safety, contract management, website administration, web-forum management, order or contract fulfillment, analytics, fraud prevention, corporate governance, reporting and legal compliance.
  • As Disclosed at the Time of Collection. In any other manner that we may describe when you provide the information to us.

These Purposes may be necessary for Kreg Tool to perform a contract to which you are a party, comply with a legal obligation to which Kreg Tool is subject, protect Kreg Tool’s vital interests or the interests of another natural person, or otherwise pursue Kreg Tool’s legitimate business purposes and objectives.  Kreg Tool may obtain your consent to process your Personal Information, as necessary.

Kreg Tool collects Non-Personal Information in the same ways it collects Personal Information, described elsewhere in this Privacy Policy.

Because Non-Personal Information does not personally identify you, Kreg Tool may use and disclose Non-Personal Information for any purpose. In some instances, Kreg Tool may combine Non-Personal Information with Personal Information (such as combining your name with your location data). If Kreg Tool combines any Non-Personal Information with Personal Information, Kreg Tool will treat the combined information as Personal Information.

In addition, Kreg Tool reserves the right to use anonymized and aggregated Personal Information to improve its products and services, to create and publish reports, to conduct statistical analysis about our customers and products, and for other activities that do not result in the disclosure of your identifiable information.

When Will Kreg Tool Disclose Your Information, and Who May Receive It?

Kreg Tool is committed to being transparent regarding the manner in which we use and disclose your information. We may disclose and share your information as follows:

  • We may share Personal Information with our affiliated companies, our suppliers, authorized dealers and distributors, and business partners, as needed to accomplish, and consistently with, the Purposes set forth above, or as you authorize or request.
  • We may also share Personal Information with our service providers to fulfill the Purposes on our behalf. Our service providers are bound by law or contract to treat your information and data with the same level of protection that we do and to only use it in accordance with our instructions.
  • We may disclose Personal Information where needed to affect the sale or transfer of business assets, to enforce our rights, protect our property, or protect the rights, property, or safety of others, or as needed to support external auditing, compliance, and corporate governance functions.
  • We will also disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies and courts in the countries where we operate.

As noted above, Kreg Tool reserves the right to use and disclose anonymized and aggregated Personal Information to improve its products and services, to create and publish reports, to conduct statistical analysis about our customers and products, and for other activities that do not result in the disclosure of your identifiable information.

How Long Will Kreg Tool Keep your Information? 

Kreg Tool keeps different kinds of personal data for different lengths of time, depending on the Purposes for which they are processed and the unique circumstances of your situation.  Kreg Tool will hold your Personal Information as long as necessary for the relevant Purpose.  For more information on Kreg Tool’s data-retention policy and how long your data might be retained, please contact us at information provided below.

Website Data Collection, Cookies, and Similar Technology

When you visit our website or use our mobile applications, we collect certain information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.

For example, when you visit our website, we may place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud. We may also use Adobe Flash Cookies, Microsoft Silverlight, and similar technologies which remember your settings, preferences, and usage in a manner similar to browser cookies to personalize and enhance your online experience, but which are not managed through your browser. To manage your Flash and Silverlight cookies, please see Adobe’s and Microsoft’s websites.

Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions.

We collect many different types of information from cookies and other technologies. For example, we may collect information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also may record the IP address or derivative of the device you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to Kreg Tool and the website you visit after you leave our site.

In many cases, the information we collect using cookies and other tools is only used in a non-identifiable way, without reference to Personal Information. For example, we use information we collect about website users to optimize our websites and to understand website traffic patterns. In some cases, we do associate the information we collect using cookies and other technology with your Personal Information. Additionally, if the settings on your geo-aware mobile devices permit our mobile applications to collect location information, we will collect that information automatically. This Privacy Policy governs how we use all of this information when we associate it with your Personal Information.

Kreg Tool has relationships with third party advertising companies to perform tracking and reporting functions for our web processing. These third party advertising companies may place cookies on your computer so that they can display targeted advertisements to you. These third party advertising companies should not collect Personal Information in this process, and we do not give Personal Information to them as part of this process.

Your Choices and Data Control

You can limit the information you provide to Kreg Tool. You can also limit the communications that Kreg Tool sends to you. To opt-out of marketing emails, you can visit our website and communicate your choice to the relevant privacy contact. Alternatively, you may opt-out of receiving future marketing emails by clicking “unsubscribe” at the bottom of marketing emails we send you.

Please note that even if you opt-out of receiving marketing material, we may still need to contact you with important Transactional Information about your account or your products. For example, even if you opt-out of marketing emails, we will still send you a confirmation when you purchase something from us as well as product safety communications.

You can manage cookie preferences and opt-out of having cookies and other similar collection technologies used by adjusting the settings on your browser or interface, commonly known as “Do Not Track” settings. All browsers and interfaces are different, so visit the “help” section of your browser or interface to learn about cookie preferences and other privacy settings that may be available. You can manage how your mobile device and mobile browser share location information with Kreg Tool, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings. In general, Kreg Tool complies and requests that all of its service providers comply with your “Do Not Track” settings you select using your internet browser(s).

Kreg Tool complies with applicable law regarding your ability to access, correct, and delete your Personal Information. If you have an online account, you may be able to log into your account to access and update certain information you provided to us. For Personal Information that is not linked to an online account, for assisting in opting-out of communications, or if you need assistance updating or deleting your Personal Information, please contact us via email at privacy@kregtool.com. You can also write us at the address in the How to Contact Us section below. If you send us a letter, please provide your name, address, email address, and detailed information about the change you would like to make.

For California Residents:
This notice does not apply to employment-related personal information collect from California-based employers, job applicants, contractors, or similar individuals.
The California Consumer Privacy Act (the “CCPA”) affords those who reside in the State of California certain rights as a data subject. If you are a resident of the State of California, we encourage you to read and learn about those rights on your own, but the following will help you to begin to understand them:
  • Access: You have the right to request that we disclose certain information to you about our collection and use of your Personal Information.
  • Erasure: In some cases, you may have the right to request that we erase your Personal Information in our possession.
  • Data Portability: This allows you to request a copy of your Personal Information that we may have and transfer that information to someone else without any interference from us. In some, cases you may be able to requst that we transer your Personal Information directly to a third party on your behalf.
  • The CCPS further provides California residents the right to direct us not to sell your personal information. WE DO NOT SELL YOUR PERSONAL INFORMATION.
  • We will not discriminate against you for exercising any of your CCPA rights.

The categories of Personal Information that Kreg Tool collects from California residents are described above under “What Types of Information and Data Does Kreg Tool Collect, and When Does It Collect This Data?,” and include contact information, relationship information, transactional information, and financial account information. The purposes for which Kreg Tool collects this Personal Information is similarly described above under “How Kreg Tool Uses Your Information (the “Purposes”),” and include fulfilling orders and providing services you request, providing product and customer support services to you, communicating offers and engaging in other marketing, providing and accomplishing standard business tasks, and as we might otherwise disclose at the time of collection.

In addition, California’s “Shine the Light” law permits you to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.

To make a request regarding any of these rights or to ask questions or provide comments about this Privacy Notice for California Residents, please contact us.

It is our policy to post any changes to this Privacy Notice on this page. We may or may not contact you directly concerning significant changes. We encourage you to visit this page periodically and check for changes. To the extent permitted by law, your continued use of our services after a change is deemed to be your consent to any such change

For EU Residents:

The General Data Protection Regulation (“GDPR”), particularly Articles 15 to 21, affords you a number of rights as a data subject.  Kreg Tool encourages you to read and learn about those rights on your own.  However, the following will help you to begin to understand those rights.

  1. The Right to Access: This allows you to request from Kreg Tool information about your Personal Information, including what data Kreg Tool has and how and why it is being processed.
  1. The Right to Rectification: In the event that some or all of the Personal Information that Kreg Tool has concerning you is inaccurate, this gives you the right to have those inaccuracies rectified.
  1. The Right to Erasure: In some cases, you may have the right to request that Kreg Tool erase your Personal Information that it has in its possession.
  1. The Right to Restriction of Processing: This gives you the right, in some circumstances, to have Kreg Tool process your Personal Information only with your consent.
  1. The Right to Object to Processing: Where Kreg Tool is processing your Personal Information on the ground of its legitimate interests, or to carry out tasks in the public interest or to exercise official authority, you have a right to object to the processing on grounds relating to your particular situation. In cases where you object to Kreg Tool’s processing of your personal data for direct marketing purposes, the processing will cease.
  1. The Right to Data Portability: This allows you to request from Kreg Tool a copy of your Personal Information that it has on file and to transfer that information to someone else without any interference from Kreg Tool.  In some cases, you may be able to request that Kreg Tool transfer your Personal Information directly to a third party on your behalf.

In addition, to the extent that Kreg Tool processes any of your Personal Information on the basis of your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing that was based on your consent before its withdrawal.

If you are a natural person residing in the EU and at any time you believe Kreg Tool has violated one of your rights listed above, or if you believe Kreg Tool is in violation of one or more of the provisions of the GDPR, you have the right to lodge a complaint with a Data Protection Authority.  More information about the Data Protection Authorities can be found at https://ec.europa.eu/info/law/law-topic/data-protection/reform/what-are-data-protection-authorities-dpas_en.

Information and Data Security

Kreg Tool has implemented an information and data security program that contains administrative, technical and physical controls that are designed to reasonably safeguard Personal Information.

Transfer of Information, Transfers to Other Countries

Kreg Tool is headquartered in the United States of America. Personal Information may be accessed by or transferred to the United States or to our controlled affiliates and data processors elsewhere in the world for the Purposes described in this Privacy Policy. When we access or transfer Personal Information, we do so in compliance with applicable law. Additionally, we protect the privacy and security of Personal Information in the manner described in this Privacy Policy, regardless of where it is processed or stored.

For EU-US transfers: Kreg Tool complies with the EU-US Privacy Shield Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of Personal Information from European Union member countries.  We are currently seeking Privacy Shield certification, which, once obtained, will be posted at the following address: https://www.privacyshield.gov/list.  Any transfers of your Personal Information from the European Union to the United States will take place within that framework to ensure that your Personal Information is adequately protected.

Privacy Policies of Third Parties

This Privacy Policy only addresses the collection, use, and disclosure of information and data by Kreg Tool and its controlled affiliates. Other websites that may be accessible through this website have their own privacy policies and practices, which govern their use of information that they collect or otherwise obtain from you. Our independent dealers, suppliers, and business partners have their own privacy policies and practices as well. We encourage you to familiarize yourself with the privacy statements provided by all such third parties prior to providing them with information or taking advantage of an offer or promotion.

Children’s Privacy

Kreg Tool does not intend to collect Personal Information from children aged 18 and under on our website. If you believe that your child is using our website, please contact us at privacy@kregtool.com so we can investigate and delete any inappropriate information.

Forums and Plug-Ins to Social Media and Other Third Party Services

Our website may contain forums, bulletin boards, and other areas where you can publicly post product reviews, communicate with others, and submit media content. You have no privacy rights in any public postings. All information you post will be accessible to anyone with internet access, and any Personal Information that you include in your posting may be read, collected, and used by others. For example, if you post your email address along with a product review, you may receive unsolicited messages. Use caution and good judgment when posting any Personal Information.

In addition, Kreg Tool’s websites may also contain links, plug-ins, APIs, and other tools that enable you to share content on our website or your own content through third party social media or other services (such a Facebook, Twitter, Google+, and other services). All use of such third party services, including through links found on our website, shall be considered public information and shall be subject to the terms and conditions of such third party services.

In addition, Kreg Tool’s websites and software products may incorporate certain mapping software and documentation developed by Google, Inc. and licensed to Kreg Tool. Customer acknowledges and agrees that its use of such mapping software and documentation is subject to Google’s Privacy Policy, which can be found at http://www.google.com/policies/privacy.

Amendments and Changes

This Privacy Policy may be amended and updated from time to time to reflect new or different privacy practices. We will place notice on our homepage when we make material changes to this Privacy Policy. Additionally, if the changes will materially affect the way we use or disclose previously collected Personal Information, we may also notify you about the change by sending electronic notice to you (if we have your email address).

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information below.

How to Contact Us

If you have questions or comments about this Privacy Policy or any of our privacy practices, you can contact us at privacy@kregtool.com. You can also reach us via mail at the following address:

Kreg Tool Company

Attn: Privacy Officer

7500 SE Convenience Blvd.

Ankeny, IA 50021